Nylangan Goes Phygital in Collaboration with Omni Channel Partners

PNN/ Faridabad: Nylangan goes Phygital in Collaboration with Omni channel Partners Nylangan Hindustan, is an alternate ethnicclothing brand that amalgamates the calm comfort of fine-spun fabrics and theaesthetics of contemporary art. Nylangan has been retailing through Ethnicitystores in key metro cities and its own e-Commerce site – www.nylangan.com, Nylangan has now spreadits online presence by partnering with leading e-Commerce platforms in Indiathat are Omni channel enabled such as Ogaan Market, Ajio, TataCLiQ andEthnicity.in. Speaking about theirexpansion plans, Ameet Panchal, CEO, Nylangan Hindustan, said, “We wantto be part of a customer’s mindspace and decision making process at all times,and to understand the influences on her spending patterns. To match theinformed purchase decisions of our empowered shoppers today, we rapidly workedon evolving our digital presence by going Omni channel via our trustworthye-Commerce partners, thus building an honest mode of distribution. We intendfor Nylangan to grow into a flagship brand in the natural clothing space, onethat provides a wide range of selections for the modern woman through an enhancedshopping journey.”Bringing the freshness ofnature to women’s wardrobes through two sublime launches; Nylangan’sintroductory collections – ‘Aranya’ and ‘Wildflower’re-envision time tested traditional crafts to offer artisanal clothing that isaccessible, classic and timeless. The garments are crafted to break stereotypesin design and style by providing functional clothing that goes beyond seasonsand moves away from the constructs of age. Nylangan’s soft fluid pieces aremade with breathable fabrics to complement different body types and fit thepractical tastes of today’s modern women.Working to maximise thethree axis i.e. product, geography and format; Nylangan aims to provide aseamless customer experience by being present at all recognizable touch-pointsof phygital commerce. This allows Nylangan to be a ‘click-and-mortar’ brandproviding a unified shopping experience to their present and prospectivecustomers.Explore the collections from Nylangan at:Nylangan Hindustan – www.nylangan.comOgaan – www.ogaanmarket.com/designer/nylanganAjio – www.ajio.com/b/nylanganTataCLiQ – https://www.tatacliq.com/nylangan/c-mbh11b11816Ethnicity – www.ethnicity.in/Nylangan